Bringing design consistency to print and digital assets

Auréus asked us to refine their visual identity across key brand materials. While their digital presence was established, their whitepapers and internal assets lacked a consistent visual standard. The challenge was both technical and tonal: to build a structured system that aligned with the existing brand while reinforcing the stature and professionalism of the firm.

Working from their current brand identity, we redesigned the full whitepaper format and supporting digital assets — including charts, diagrams, and layout templates. We translated their RGB palette into a CMYK print system using Pantone Color Bridge references, with specifications for both coated and uncoated stock. The final toolkit integrates seamlessly with internal workflows and external suppliers.