Bohouse

Shaping and scaling a modern catering brand

From launch to growth, we partnered with Bohouse to build their brand system and evolve their digital presence, ensuring consistency, adaptability, and a clear sense of identity at every stage.

Client

Bohouse

Services

What we did

Bohouse approached us at inception — a new catering company with strong values and creative ambition. From the beginning, our task was to define a brand that reflected their distinctive approach to food and service: personal, seasonal, and operationally sharp. We created the name Bohouse to anchor that idea. It combines “BOH” — short for Back of House, the hospitality term for kitchen and operations — with “House,” a reference to warmth, care, and service. Around that name, we developed the full identity: logo, visual language, tone of voice, and a one-page website built for clarity and conversion.

As the business matured, so did their offering. Bohouse expanded into three distinct categories: crew catering, corporate lunches, and private events, each with different audiences, operational flows, and communication needs. We transitioned their website into a multi-page format, refined brand messaging, and updated their visual system and guidelines to reflect this broader, more structured vision.

The challenges

The core challenge was to bring unity without flattening difference. Each of Bohouse’s services has its own pace, tone, and expectations — from high-volume production catering to curated private events. The identity needed to flex between these without feeling generic or disconnected.

We solved for this through a system that holds its core values steady — quality, care, and ease — while allowing for distinct emphasis per category. The website had to reflect that logic with precision, guiding visitors to the right offer while holding everything together visually and tonally. Advertising assets were then created to extend this clarity into external campaigns.

The Solutions

We designed an identity that balanced minimal elegance with functional clarity — capturing the warmth and care that define Bohouse, without sacrificing consistency or utility.

The updated website structure was shaped around how each service operates, ensuring intuitive navigation and tailored communication per audience.

We also built out a full logo suite with varied lockups, developed a pitch deck template for new business, and wrote brand guidelines designed for practical use by internal teams.

Shaping and scaling a modern catering brand

The core challenge was to bring unity without flattening difference. Each of Bohouse’s services has its own pace, tone, and expectations — from high-volume production catering to curated private events. The identity needed to flex between these without feeling generic or disconnected.

We designed an identity that balanced minimal elegance with functional clarity — capturing the warmth and care that define Bohouse, without sacrificing consistency or utility.

The updated website structure was shaped around how each service operates, ensuring intuitive navigation and tailored communication per audience.

We also built out a full logo suite with varied lockups, developed a pitch deck template for new business, and wrote brand guidelines designed for practical use by internal teams.

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