Exlense

Positioning at the intersection of trade, technology, and automation

We partnered with exlense™ to build a focused brand system and digital platform that reflect their approach to streamlining customs processes through automation.

Client

Exlense

Services

What we did

exlense™ began with a defined ambition: to simplify and automate the process of customs clearance, starting with DECO declarations. At launch, they needed a brand that signaled technical credibility and operational reliability — without resorting to generic signals of innovation. The identity had to be efficient, clear, and ready to support early growth.

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Our work included developing a complete visual identity: logo, color palette, typographic system, and business cards. We also designed and built a one-page website that communicates their value proposition quickly and directly — structured to support early-stage conversations and conversion.

The challenges

As a technical startup entering a highly regulated space, Exlense needed to communicate trust and specificity from day one. The challenge was to design a brand that could carry weight with both public authorities and operational partners — all without overcomplication. The work needed to support focus, not just look polished. We designed the system to reflect that — structured, precise, and scalable from launch.

The Solutions

The identity is built for function — minimal, recognisable, and easy to apply. The website guides visitors through exlense’s core offering without friction, making their approach to automation visible through tone, structure, and interface. Business materials were designed for consistency and ease of use, supporting initial outreach and operational use.

Positioning at the intersection of trade, technology, and automation

‍

Our work included developing a complete visual identity: logo, color palette, typographic system, and business cards. We also designed and built a one-page website that communicates their value proposition quickly and directly — structured to support early-stage conversations and conversion.

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