Evolving the performance of a luxury retail brand

OGÉR had a strong legacy and a clear customer base, but its e-commerce setup was due for refinement. The focus was not on changing what worked — but on reinforcing it. We started by reviewing and improving core operations: enhancing team workflows, simplifying internal processes, and increasing day-to-day efficiency. A key milestone was the move to a third-party logistics provider — a strategic step that created new possibilities in speed and scale.

With core operations in place, we shifted focus to performance. Internally, we introduced clear monthly targets, supported by practical team structures and check-ins. Externally, we evaluated and restructured marketing partnerships — ensuring every collaborator aligned with OGÉR’s goals. These updates were designed to support growth, not react to pressure — laying the groundwork for smarter performance over time.