XELA Robotics

Advancing the identity of a robotics company

We operate as XELA Robotics’ internal brand and marketing team — overseeing strategy, design, and communication systems that align their technical depth with commercial ambition.

Client

XELA Robotics

Services

What we did

XELA Robotics continues to lead in tactile sensor innovation, developing hardware that enables robotic systems to perceive pressure, texture, and motion. As the company expanded internationally, its brand, messaging, and structure needed to evolve with it — balancing credibility with approachability, and detail with scale.

Our role spans identity development, strategic positioning, visual design, content, and communication. We operate as an internal partner — handling day-to-day execution alongside long-term brand architecture. This includes messaging, campaign material, presentations, and visual systems. The engagement is ongoing and responsive, built to scale with the business.

The challenges

The challenge has always been complexity — not just in the technology itself, but in the diverse contexts where it lives. XELA works across engineering, research, and product — each with its own demands. The brand needs to remain legible and credible across all three. Our task has been to keep the brand cohesive without making it rigid, layered enough to scale, and clear enough to act.

The Solutions

The identity has been refined to reflect precision and technical nuance. The visual system includes a redesigned logo, typography, and modular components suited to both commercial and technical formats. Messaging has been realigned across audiences, and brand operations have been systematised to ensure continuity over time.

Advancing the identity of a robotics company

Contact us today!

Ready to bring your vision to life?